PUBLISHER
2024-02-29 14:51:32
Pre-roll, what is it?
Pre-roll is an advertising format that is automatically played before the video on mobile devices and computers.
The most commonly used and recommended aspect ratio for Pre-rolls is 16:9, with 4:3 being less common.
The most popular and usually optimal spot length is 15 and 30 seconds. Shorter, non-skippable 6-second Pre-rolls (so-called bumpers), are mainly used in social media. For longer Pre-rolls of 45 and 60 seconds, it is worth considering whether this length will be too annoying for the Internet user.
The most popular and usually optimal spot length is 15 and 30 seconds. Shorter, non-skippable 6-second Pre-rolls (so-called bumpers), are mainly used in social media. For longer Pre-rolls of 45 and 60 seconds, it is worth considering whether this length will be too annoying for the Internet user.
The most commonly used and recommended aspect ratio for Pre-rolls is 16:9, with 4:3 being less common. Pre-rolls can be non-skippable and skippable (usually after 5-15 seconds using the ‘skip ad’ button). However, it is important to be aware that even these few seconds of exposure to an ad before skipping is enough for the brand to register in the consumer's mind and influence their purchasing intentions.
A regulation called the Coalition for better ads, has enforced the broadcasting of ads online with muted sound. In case of Pre-rolls, a crossed-out speaker icon is then added to allow the user to turn on the sound. However, there are many cases where Pre-rolls can be broadcast with sound, such as: when content is fired after a user action. The accepted standard is that the volume level of Pre-roll should not exceed -23 LUFS.
February 2024