In the era of a rapidly developing internet, users have increasing expectations towards the portals they browse and the content they find there. One of the most popular trends that have gained significance in recent years are the so-called reels. These short, dynamic video clips appear in various places, from social media to company websites and blogs. Tt’s no surprise that, following these trends, we created a widget that allows the embedding of reels on websites, and most importantly, generates revenue by placing video ads before them.

Reels are short, dynamic videos, usually lasting from a few to several seconds. Initially introduced by social platforms like Instagram, TikTok, and Facebook, they are now increasingly appearing on websites as a way to engage users. Reels are visually appealing, and their short duration encourages users to watch them in full.

Reels can serve many different functions depending on the purpose for which they are designed:
• Increase user engagement – Thanks to their dynamic format, reels capture users' attention, keeping them on the site longer.
• Convey educational content – Reels are an ideal tool for delivering quick tips, instructions, or interesting facts related to the website’s content.

The main advantages of using reels include:
1. Enhanced visual attractiveness of the website.
Short video formats are more engaging for users than text or static graphics. Reels can make a website more modern and visually attractive.
2. Greater user interaction.
Reels can encourage users to take action, such as clicking, watching additional content, or navigating to a product page. Their short length makes them easy to absorb, increasing the chances that users will watch them in full.
3. Improved search engine ranking.
Websites with multimedia elements like videos may be rated more favourably by search engine algorithms. The extended time spent on the site due to reel viewing can improve its ranking in search results.
4. Mobility and adaptation to user preferences.
More and more users browse the internet on mobile devices, where short, dynamic video content is the preferred form of communication. Reels perfectly fit these expectations, allowing for easy content browsing on the go.
5. The opportunity to differentiate from competitors
Reels are still not as commonly used on websites as they are on social media. Using this format on your site can help you stand out from the competition and build a more modern image.

How to effectively use reels on a website?
For reels to achieve the desired results, it’s worth keeping a few important aspects in mind:
• Short and concise messages – Reels should be brief and engaging from the first second. Key information should be delivered quickly and in an attractive way.
• Optimization for mobile devices – Since most users browse the internet on smartphones, it’s essential to ensure that reels are clearly visible and run smoothly on different devices.
• Clear purpose and message – Each reel should display content that complements the website’s main content.

Reels are an effective tool for capturing users' attention, increasing engagement, and building a modern image for your website. They not only help you differentiate from the competition but also enable you to communicate with your audience in an attractive form. Utilizing reels, appropriately tailored to the nature of the site and user expectations, allows for monetization of the platform through video ads placed before contextual materials.