In today’s world of online marketing, the battle for user attention is becoming increasingly difficult. Every day, internet users are bombarded with advertising content, making traditional forms of advertising less effective. As a result, the importance of quality and context in which ads are displayed is growing. One of the most effective tools in the arsenal of modern marketers is premium video content—highly valuable video content published on websites, often as a supplement to articles.

 

Premium video content consists of unique video materials that provide valuable information, emotions, or entertainment. These videos are usually created by professionals in a given field, journalists, or influencers. They can include interviews with experts, reports from industry events, tutorials, product reviews, or educational films.

Thanks to the fact that the content is valuable and engaging, it attracts not only loyal and engaged users but also people who are more willing to spend time watching higher-quality video materials.

 

 

1. Higher User Engagement

   People consuming premium content are more engaged and, therefore, more likely to watch ads before or during the video. The high quality of the content draws in viewers who spend more time on the site and are more interested in what the creators have to say. Advertising preceding such content is not seen as intrusive—the user is more willing to watch the ad in exchange for valuable material they want to see.

 

2. Better Advertising Context

   Ads shown before premium content are automatically associated with its quality. In the minds of viewers, a 'quality transfer' occurs—since the ad appears before valuable content, it can be perceived as more credible and trustworthy. It is worth noting that in this case, context is key: ads aired before high-quality content build better associations, positively affecting their effectiveness.

 

3. Target Audience Matching

   Premium video content attracts distinct audience groups—often people with specific interests, greater consumer awareness, and a higher level of education. As a result, ads can be more precisely targeted to the desired audience. Ads directed at the right niche, aligned with the interests of the viewers, have a much higher chance of achieving the desired results.

 

4. Trust in the Website

   If a user visits a site offering high-quality content, their trust increases not only in the site itself but also in the advertisers who display their materials in that context. Sites offering premium content are viewed as more credible and professional, which directly impacts the perception of the ads. Users are more likely to trust a brand that advertises in the environment of high-value content.

 

5. Greater Visibility and Reduced “Ad Blindness”

   One of the biggest challenges for advertisers is 'ad blindness'—when users ignore ads because they are either invisible or too intrusive. In the context of premium content, ads are more noticeable and harder to ignore. Users drawn to high-quality content are more focused and likely to pay attention to the advertising messages.

 

Here are a few simple examples:

Streaming services like Netflix and HBO air trailers of their premieres in environments full of premium content. Users willingly watch ads, knowing that they will soon receive high-quality material.

Luxury brands such as Chanel or Louis Vuitton often advertise before videos related to fashion, art, or design, building associations with exclusivity and prestige.

Technology products - Apple and Samsung frequently promote their innovative products before educational or technology-related materials, making them appear as leaders in modern solutions.

 

On the Onnetwork platform, a lot of high-quality video content is available, including the latest highlights of sports competitions from the Viaplay streaming platform:

- Formula 1🏎

- Premier League ⚽️

- Bundesliga ⚽️

- KSW 🥊

- Darts 🎯

- NHL 🏒

- Copa America ⚽️

- US Open 🏌️‍♂️

 

In today’s online world, where the fight for user attention is increasingly difficult, premium video content is becoming a key element of marketing strategy. The high quality of video content attracts an engaged audience, which directly translates into better ad effectiveness before these materials. Trust in the website, the context in which the ad is aired, and targeting the right audience are key factors for success. Investing in premium content on websites not only increases the effectiveness of advertising campaigns but also builds long-term relationships with users.